THE LATEST

Cleats for Kids

“Our children are the future.  Our mission is to nurture their belief in themselves, physically, mentally and socially by providing fun tools to accomplish a healthy body, mind and spirit.”

Warmones Women’s Soccer, Inc. a not-for-profit company has been involved in community work in the Holland area since 1999. What started as a women’s indoor soccer team evolved into a volunteer organization whose mission is “Community through Soccer”.  The Warmones have supported the Boys and Girls Club of Holland, The American Cancer Society and the Girls on Track/ Girls on the Run programs.

The group decided in 2006 to change its focus to the sport, which gave its birth in the community, Soccer. Being soccer moms as well as players, the Warmones are aware that a lot of soccer equipment gets outgrown but still has life left.

“Cleats for Kids” is born! A “Collect and Share” program of gently used soccer equipment we match to kids who want to play soccer but lack the proper gear in the Holland Lakeshore Area.  Cleat for Kids welcomes, shoes, balls, clothing and other soccer related equipment. The equipment is then distributed through our partners at local schools and organizations who have identified a need.

Gently used soccer equipment can be dropped off at area collection sites: Studs Up! in East Grand Rapids at Gas Light Village & Holland at Riley Square, US 31 & Riley, Gazelle’s on 8th Street in downtown Holland and Running Circles in Downtown Grand Haven at the old piano factory.

Look for our Cleats for Kids bins at these participating drop sites and share your gently used Soccer equipment today.

To contact us please call 616-510-0918 or check with the staff at the participating drop off locations for the Cleats for Kids contact person.

Thank you for your Support,
Warmone Women’s Soccer Inc.

New Holland Store!

We are very excited to announce the upcoming opening of a new Studs Up! store. We are proud to be opening at 2nd store in Holland. We will be located on the NW corner of US-31 and Riley in Riley Plaza. This Holland store will be the home of the West Michigan Fire Juniors.

Check back for more information and be ready to come and visit!

Summer Store Hours

Effective June 1st, 2006: We will be open:

Tuesday thru Friday: Noon - 7 PM
Saturday: Noon - 6 PM
Sunday: Closed

Powell Brothers Will Be Back!

We're pleased to share exciting news! Following the incredible reception the Powell brothers received during their UM/MSU weekend visit, they have committed to the Powell Brothers Camp coming to West Michigan in Spring '07. Details to come. In the meantime visit:

brine.com
mikeypowell.com
threepowells.com

LAX Information Updated

We have updated our LAX info - Including Studs Up! Elite Club Try-ins and 2006 LAX Camp information - featuring Kevin Leveille and Tom Fallon. Click here for more.

From the people that brought you the Powell Brothers (TWICE!) - Studs Up! - Thanks to the local lacrosse community for your support.

Welcome to Studs Up!

Studs Up! is the newest and best soccer store in West Michigan (perhaps all of Michigan) – you be the judge!

We are located in East Grand Rapids, MI, surrounded by a beautiful lake and older homes. The store is located in Gaslight Village (the name says it all) and just 2 blocks away from the EGR High School, featuring two synthetic turf soccer/lacrosse fields. Simply put, as one customer mentioned, we are in the middle of ‘Soccer/Lacrosse Central’.

We opened our doors on August 14. Our customers are telling us that it is great to finally have an option in town where the emphasis is on soccer (not running/outdoor) and where the soccer/lacrosse footwear knowledge is second to none. Our primary goal is to be a part of the sports we specialize in, not just merchants to those same sports.

As the former VP at both Wolverine Worldwide (Merrell, Hush Puppies, CAT, Harley Davidson etc..) and Stride Rite Corporation, I am adamant about service, shoe fitting and offering the best soccer/lacrosse brands. The staff is former and current All State/All American players, college, W-League coaches and current PDL players at a minimum. As an example of my approach to this business, I have listed just some of the recent promotional activity we have executed.I want you to enjoy the Studs Up! experience, and I want you to enjoy the games you play.
  • Distributed 5000+ promo stickers at all 49 club tryouts within 50 mile radius in W. Michigan in June. This includes a presence at all State High School finals across the state.
  • Delivered another 1000+ stickers to over 20 camps in July and August.
  • Gave away 1000+ Studs Up! water bottles at youth tournaments/events including July 4 Parade in Grand Rapids.
  • 250 t-shirts given away at camps, tournaments, even pick up games!
  • Underwritten cost of GR Fall Recreation youth league and offered affordable knee to toe package accordingly
  • 4000+ mailers sent to registered youth soccer families in W. Michigan announcing our opening (Grand Opening on September 10,11,12)
  • Scheduled Studs Up! mini camps at Thanksgiving and Xmas.
Again, just some of the things we are doing to grow our business and brands, plus encourage the sport at all levels…..

Enjoy,
Lee Parnham, Owner, Studs Up!

P.S. As our philosophy dictates, Studs Up! wants to be a part of the 'game'. To back this up we offer sponsorship and scholarship opportunities. Please don't hesitate to inquire.